From Mindshare to Walletshare: A Playbook for Transforming Gen Z & Millennials into Multi-Product Members

With a rise of single-product members in core tradelines, credit unions are reimagining their approach to forging lasting relationships with Gen Z and Millennials. At the same time, cost and bandwidth pressures across the industry require credit unions to do less with more. Learn from our newest solution partner, Sparrow, and discover how to:

• Decode Gen Z and Millennials: Understand their unique values, expectations, and communication preferences.
• Win their mindshare: Craft a compelling value proposition that resonates with their aspirations and goals.
• Build lasting loyalty: Implement best practices for fostering multi-product loyalty and long-term, loyal engagement.
• Slash costs: Select the most cost effective ways to achieve your objectives, avoiding costly bells and whistles.

Harrison's Bio

Harrison Hochman is the co-founder, and CEO of Sparrow, the valedictorian of Stanford’s Graduate Engineering Class of 2021, and a member of Forbes’ 30 Under 30 list. At 13, Harrison raised over $42k dollars to purchase and personally deliver 280 wheelchairs to disabled persons all across South Africa. 

At 19, Harrison was recognized as 1 of 11 young global leaders in STEM by the esteemed Straubel Foundation. At 21, Harrison started Sparrow in his parents backyard during the height of the Covid pandemic and within 16 months had raised $7M in venture capital, facilitated over $400M in pre-qualified student loans across 30k+ borrowers nationwide. He’s been recognized by Forbes, US News and World Report, the New York Stock Exchange, Business Wire, and Yahoo Finance as a leading entrepreneur at the bleeding edge of fintech innovation.